Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to boost their data collection processes. While it needs much more technical knowledge than regular GTM and might present additional costs, it can lead to greater accuracy and more dependable data
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. A lot more precise information
The typical method of tracking conversions on a website, utilizing pixels, is having problem with changing web browser personal privacy plans. This suggests that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.
Server-side tracking is a much more safe alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This offers much more precise data and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives online marketers more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's more difficult for illegal stars to adjust the system by changing the postback link.
2. Better control over data.
Server-side tracking permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side monitoring makes it possible for services to bypass these limitations and provide exact, regular data that is less at risk marketing performance reports to disturbance.
This kind of tracking additionally permits companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables organizations to control data hauls before it gets to third party endpoints, improving protection and privacy. This is especially essential as different internet browsers and platforms increasingly transform exactly how they take care of cookies. For instance, in iOS 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is after that sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative technique that uses a little item of code on your website to accumulate data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser limitations. This implies that information collected by the website/app is first sent out to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data administration and gives organizations extra control over transmission, making it generally a lot more reputable. Consequently, it's much less prone to data difficulties brought on by things like a damaged link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids guarantee compliance with personal privacy regulations such as GDPR. Furthermore, it likewise stays clear of the tracking limitations enforced by internet browsers and ad blockers.